Schlumpf and such

I was minding my own business today when Bionic man appeared in his bike gear. He was all dejected because his Schlumpf gears were broken. Seriously? There is really something out there with that name? To me that sounds like a sound you make when you sit down in a bean bag chair. Then I started thinking about other interesting product names. Smuckers always puzzled me. That should be the name of something you hit together in a game small children play. It does not make me think of something yummy to eat. Of course there are those who capitalize on their names, like Flatt Tire. But Schlumpf?! Really?